The New Savvy

Client: The New Savvy
Service: Strategic PR + Founder Thought Leadership
Sector: Fintech / Media

Challenge:
The New Savvy, a fast-growing digital platform reshaping how women engage with personal finance, had built strong early traction and a loyal audience. With a clear editorial identity and a differentiated voice in the financial space, the brand was ready to expand its authority and relevance across new markets. The challenge was to evolve that momentum into meaningful visibility. The goal was to position the platform as a credible player in the financial media ecosystem while laying the groundwork for long-term brand trust and strategic growth.

Approach:
We worked directly with founder Anna Haotanto to shape a compelling thought leadership platform that aligned with her mission, business model, and cross-market expansion goals. Through strategic PR placements and a customized founder narrative strategy, we positioned Anna as a regional and global voice in financial empowerment.

Key Wins:

• CNBC Television Feature: Showcased The New Savvy's mission to a global investor and consumer audience

• Fast Company Bylines (1, 2 ): Amplified Anna’s voice in one of the world’s top business media brands

• Refinery29 Feature: Connected the brand with millennial female readers looking for financial advice

• Reuters #Wealth Twitter Chat: Invited as a panelist alongside institutional financial experts

• Additional coverage in Idealist and Home Business Magazine, strengthening brand authority across diverse verticals

Results:
- Positioned The New Savvy as a credible, go-to voice in the women’s financial wellness space
- Attracted new media, partnership, and speaking opportunities
- Elevated Anna Haotanto’s public profile as a visionary founder leading a financial revolution for women