Qorus Software

Client: Qorus Software- South Africa  

Service: U.S. Market PR Strategy + Ecosystem Positioning
Sector: B2B SaaS / Document Automation / Microsoft Partner

Challenge:
Qorus Software, a Cape Town-based B2B document generation platform built on Microsoft plug-ins, was expanding into the U.S. market with a new Seattle office. Their priority? Establishing visibility among Microsoft ecosystem partners, B2B buyers, and mid-market sales leaders in a competitive, saturated space.

Approach:
We positioned Qorus as the go-to platform for sales teams looking to create high-impact proposals and documents with speed and precision, using tools they already know (i.e., Microsoft 365). Simultaneously, we localized their brand story for the Seattle tech community to ensure relevance and traction during their U.S. market entry.

Key Wins:

• High-visibility features in GeekWire and 425 Business, cementing Qorus as a notable new player in the Seattle SaaS landscape

• C-level suite thought leadership in Martech Today, ReadITQuik, and CMO, reinforcing their product value to U.S. B2B marketing and sales professionals

• Executive profile pieces elevated Qorus leadership as credible voices in the Microsoft + enterprise tech conversation

Results:
- Rapid market awareness within the U.S. Microsoft partner and B2B sales ecosystem
- Strong positioning of Qorus as a solution for proposal, RFP, and content automation
- Enhanced investor and partner confidence during U.S. expansion
- Direct visibility among target buyers in the Pacific Northwest