The New Savvy

Client: The New Savvy – Singapore
Service: Strategic PR + Founder Thought Leadership
Sector: Fintech / Media

Challenge:
The New Savvy, a fast-growing digital platform aimed at reshaping women’s relationship with money, sought to elevate its international positioning and secure credibility across major markets. With financial content tailored to audiences in Singapore, Australia, Indonesia, Malaysia, and the U.S., the brand was ready to amplify its voice globally, but needed the right narrative strategy and high-impact media traction to do so.

Approach:
We worked directly with founder Anna Haotanto to shape a compelling thought leadership platform that aligned with her mission, business model, and cross-market expansion goals. Through strategic PR placements and a customized founder narrative strategy, we positioned Anna as a regional and global voice in financial empowerment.

Key Wins:

• CNBC Television Feature: Showcased The New Savvy's mission to a global investor and consumer audience

• Fast Company Bylines (1, 2 ): Amplified Anna’s voice in one of the world’s top business media brands

• Refinery29 Feature: Connected the brand with millennial female readers across Asia and the U.S.

• Reuters #Wealth Twitter Chat: Invited as a panelist alongside institutional financial experts

• Additional coverage in Idealist and Home Business Magazine, strengthening brand authority across diverse verticals

Results:
- Positioned The New Savvy as a credible, go-to voice in the women’s financial wellness space
- Expanded reach into English-speaking global markets
- Attracted new media, partnership, and speaking opportunities
- Elevated Anna Haotanto’s public profile as a visionary founder leading a financial revolution for women